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Fill a Need and you will always be NEEDED.

This post is not an advertisement to shop at Target.
I felt like that needed to be the first line of today’s Community of Competitors Newsletter because this is not about Target making a decision to serve a specific type of customer that enters their doors.  This Community of Competitors Newsletter is about listening to those around you, even the lowest people on the lowest rung of the ladder of your organization.

Caroline’s Cart is a shopping cart that is designed for the parents of children with special needs.  The cart is designed so there is no need for these parents to push a wheelchair and a shopping cart through the store.  Drew Ann Long created the design, when she knew her daughter would outgrow the traditional shopping cart.  Target became aware of Caroline’s Cart when a local Target store employee brought it to the attention of the local store operations team.  Thus it was implemented at the local level and in the month of March 2016, Target expects to have Caroline’s Cart in each of their stores. Story on upworthy.com

I write about this in the Community of Competitors Newsletter because this idea was NOT hatched in some huge corporate boardroom by a bunch of high-level executives, those in the trenches launched it, those with their boots on the ground.  Caroline’s Cart was created by a mother who had a need.  Caroline’s Cart was then introduced to Target by an employee who had a need.

Fill a NEED and you will always be NEEDED.

This is true on every team and in every organization.  See what needs to be completed, what needs to be done and serve an important role.  In my coaching experience, there were countless times that our bench players were able to pick up the signs of the other team.  These players were not starters, but they saw a NEED, filled the NEED, and they were NEEDED.  These players were an essential part of the success of the organization.

In the life of the Competitor, there will be needs there will be problems.  Individuals with the Heart of a Competitor look at the problems as opportunities to find solutions, while those that are losers are stuck in the problem identification stage, refusing to identify a solution.  Great teams find solutions and great individuals fill a need.

Fill a NEED and you will always be NEEDED.